About us

Empowering Businesses and Academia with Research-Driven Insights

At iFeedback Consulting, we provide businesses and academic institutions with actionable insights based on rigorous research and data analysis. With over a decade of experience in data collection, employee engagement research, and academic research support, we help organisations make informed decisions that drive growth, improve workplace culture, and enhance strategic direction.

From Research to Strategy: The iFeedback Difference
Our approach goes beyond traditional consulting—we leverage advanced qualitative and quantitative research methodologies to uncover trends, employee sentiment, and industry shifts. Whether through employee engagement surveys, in-depth qualitative interviews, or social media data collection, our research-backed insights help businesses optimise their workforce and operational strategies.
Our services

Why Choose iFeedback?

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Experience & Proven Track Record

Experience & Proven Track Record

Founded in 2010, we have over 15 years of experience delivering high-quality research and data collection for businesses and academia.

End-to-End Insights & Consulting

End-to-End Insights & Consulting

We guide businesses and researchers through the process from data collection to strategic implementation. Using research-driven insights to enhance workplace satisfaction, retention, and productivity.

Academic Research Support

Academic Research Support

Our specialised academic research department provides tailored services, including survey design, data collection, and analysis, as well as supporting researchers at leading universities and institutions.

Dr Adriaan Buys

Research Innovator & iFeedback Founder

Dr. Adriaan Buys founded iFeedback Consulting in 2010 as a full-service online survey platform, quickly becoming a trusted partner for students and researchers across South Africa’s top universities. As demand grew, iFeedback expanded to offer comprehensive research and data collection services to support both academic and corporate clients.

With a PhD in Environmental Management and an MBL in Business Leadership, Dr. Buys is passionate about advancing scientific research and data-driven decision-making. He has led high-impact projects in employee engagement, environmental perceptions, and strategic business insights, collaborating with universities, corporations, and public institutions.

Being part of South Africa’s evolving scientific landscape is more than a profession—it’s a privilege.
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Some of the Academic Institutions
We Have Worked With

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How is iFeedback different?

Features

iFeedback

Tailored Research Solutions

We customise our methodologies to meet the unique needs of each client, ensuring relevant and actionable insights.

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Experienced Team

Our team comprises experts with advanced degrees and extensive experience in research and data analysis.

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Comprehensive Services

From survey design to data collection, analysis, consulting and training, we offer end-to-end research services.

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Cutting-Edge Technology

Utilising the latest tools and platforms, we ensure efficient and accurate data handling.

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Client-Centric Approach

We prioritise clear communication and collaboration, ensuring our clients are involved and informed throughout the research process.

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Partner with iFeedback

At iFeedback, we help businesses and academic institutions turn research into results. Whether you need to refine your employee engagement strategy, assess workplace culture, or conduct a rigorous academic study, we provide the expertise to drive meaningful change.

Contact us today to explore how research-driven insights can elevate your success.
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