EXPERT ONLINE SURVEY DESIGN: CAPTURING INSIGHTS ACCURATELY
iFeedback designs effective online surveys for South African academic and business needs. Our expert process focuses on questionnaire quality and user experience to ensure reliable data and insights.
Questionnaire Crafting
Developing clear, unbiased questions, appropriate scales, and logical flow to accurately measure your constructs of interest.
Platform Technology
Utilising our robust iFeedback.app survey platform or supporting your preferred system for seamless deployment and secure data handling.
Mobile-First Design
Ensuring surveys are fully responsive and optimised for completion on smartphones, tablets, and desktops.
Data Quality Assurance
Implementing design techniques and validation checks to minimise measurement errors and enhance data reliability.
Academic Rigour
Designing surveys that meet the high standards required for academic research, postgraduate theses, and peer-reviewed publications.
Business Applications
Crafting targeted surveys for market research, customer satisfaction, employee feedback, UX testing, and other business needs.
DESIGNING SURVEYS THAT DELIVER VALUABLE DATA
Our Survey Design Philosophy
- We focus on respondent experience, ensuring surveys are engaging and intuitive and minimise participant fatigue.
- Every question is carefully evaluated for clarity, relevance, neutrality, and contribution to the overall research goals.
- We employ the best visual design and layout practices to enhance readability and usability across all devices.
- Pilot testing and pre-launch checks are integral to our process, identifying potential issues before full deployment.
- We collaborate closely with you to ensure the survey design perfectly aligns with your unique research questions and goals.
Technology & Secure Survey Deployment
- Leveraging the secure, reliable iFeedback.app platform for hosting and data collection, ensuring GDPR/POPIA compliance considerations.
- Expert management of survey deployment via various channels, including email, web links, and integration with our research panel.
- Ensuring robust data handling protocols, secure data storage, and confidential participant anonymity where required.
- Capability to integrate survey design with subsequent data analysis using tools like R and Tableau for seamless project flow.
Tailored Design for Diverse Needs
- Specialised design support for complex academic studies, ensuring methodological soundness for university research and publications.
- Developing effective survey instruments for businesses to gather actionable insights on customers, employees, and market dynamics.
- Adapting survey design for specific populations and contexts within South Africa, ensuring cultural relevance and accessibility.
- Experience designing precursor instruments for various methodologies, including inputs for Q-method studies or qualitative follow-ups.
