BESPOKE RESEARCH: INSIGHTS TO ACTIONABLE STRATEGY
iFeedback turns business challenges into opportunities via custom research solutions. See how our end-to-end approach—data, analysis, recommendations—has driven results for organisations across South Africa.
Market Opportunity Insights
Uncovering market dynamics and customer needs to inform market entry strategies and growth planning.
Customer & User Experience
Evaluating user interactions and feedback to pinpoint improvements and drive product/service optimisation.
Employee & Stakeholder Views
Measuring engagement and gathering feedback to shape data-driven internal strategies and initiatives.
SME Strategy & Growth
Providing actionable research insights and strategic analysis tailored for SME decision-making and development.
Technology & Digital Insights
Delivering analysis on tech adoption and digital behaviour for competitive advantage and platform improvement.
Custom Solution Design
Developing unique research frameworks and analytical approaches to deliver specific, actionable answers to complex questions.
TRANSFORM YOUR BUSINESS CHALLENGE INTO ACTIONABLE SOLUTION
Market & Customer Insight Examples
- Assessed South African consumer attitudes via targeted surveys to guide an international firm's market entry strategy.
- Mapped national consumer spending patterns ("Money Corridor") using desktop research & GIS to identify key economic growth corridors and market opportunities.
- Analysed industry perspectives on environmental factors via qualitative interviews to inform strategic positioning and market communication.
Captured specialised professional opinions via data collection at industry events (e.g., medical conferences) to inform sector-specific organisational planning.
We translate market signals and customer data into competitive advantages and growth strategies.
Employee & Organisational Insights
- Designed and executed in-depth Employee Engagement and Organisational Climate studies delivering analysis linked directly to actionable HR and transformation strategies.
- Explored employee work environment behaviours, pain points, AI perceptions, and tested new software concepts/UI for an international firm, providing key insights for platform development and internal adoption.
- Investigated SME strategic management practices through owner interviews, providing detailed analysis supporting postgraduate research and informing business support initiatives.
- Our research provides deep insights into organisational health, employee experience, and stakeholder alignment to drive performance.
Bespoke Methodology & Technology Examples
- Monitored public attitudes and perceptions on complex topics (e.g., environmental concerns) using social media data collection combined with sentiment analysis reporting.
- Developed a unique online platform delivering nuanced analysis of subjective viewpoints critical for policy and social research.
- Executed unique B2B research designs involving targeted recruitment for hard-to-reach audiences, providing deep analysis into niche market dynamics.
- Developed integrated analysis workflows combining diverse data sources (survey, operational) to deliver holistic business intelligence dashboards and reports (Tableau, R, AI options).
- We leverage innovative methods and technology to solve unique data challenges, delivering robust analysis and end-to-end solutions.
